The Atlas
Fifty-one rulebooks, one working document.
The rules that govern wine and spirits change at every American state line. The Atlas puts all fifty states and the District of Columbia in one print-ready PDF, fact-checked and in plain language: the same working document my engagements open with.
What's inside
Who it's for
Export directors sequencing their first states, importers checking a claim, and anyone who has discovered that what is normal in New York is illegal in Connecticut. If you are deciding which states to open and in what order, this is the reference to keep open.
- 01
Every jurisdiction's route-to-market regime, open, franchise, or control, and what each one means for how your wine reaches a shelf.
- 02
Brand and label registration state by state: what it costs, how long it takes, and where it does not exist at all.
- 03
The distribution terms worth knowing before you sign: exclusivity, franchise protections, and the states where a signature is hard to unwind.
- 04
Price-posting and discount rules where they bite: the states where prices post monthly and volume discounts are off the table.
Your copy
$95
One document, all fifty-one jurisdictions.
Credited in full against any engagement that follows. If we work together, the Atlas costs you nothing.
The Atlas gives you the rules.
The audit tells you what to do about them, for your wines, in your states.