Notes
How US wine gets priced, taxed and sold.
Short, worked explanations of the parts of the US market that producers and importers get wrong most often. Each one carries its date, and the numbers are the same ones I use in the calculator.
All notes
The Three-Tier System, with the Money Left In
One 6-euro bottle walked through importer, distributor and retailer to a $27 shelf price in New York, with every margin, the tariff and excise.
How a US Distributor Prices Your Wine
Why “a 30% margin” is not a 30% markup, a worked example, and a price list layout you can copy.
AI for Wine Importers: Five Jobs to Hand Over, Three to Keep
Five jobs a US importer can hand to AI, and three that stay with people.
Volume Discounts to US Retailers: Legality by State
Where volume discounts to retailers are legal, restricted or prohibited, state by state.
The CBMA Credit for Imported Wine, Explained
The federal tax credit worth about $2.38 a case, and why the producer has to start the claim.
Have a wine in mind?
Run it through the free calculator, or tell me about it and I’ll walk it through the same steps with your real numbers.